Overview
Body in Gear ("we," "us," or "our") operates bodyingear.com and provides physical therapy and medical massage services. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website, use our services, or communicate with us.
Please read this policy carefully. By using our website or services, you agree to the practices described below. If you do not agree, please discontinue use of our website and services.
Information We Collect
Information You Provide Directly
- Name, email address, phone number, and mailing address
- Date of birth and insurance information (where applicable)
- Health history, symptoms, and treatment-related information
- Appointment details and service preferences
- Payment and billing information (processed securely via third-party payment processors)
- Messages, inquiries, or feedback you submit via contact forms
Information Collected Automatically
- IP address, browser type, and operating system
- Pages visited, time on site, and referring URLs
- Device identifiers and browser cookies
- Clickstream data and interaction events (e.g., button clicks, form submissions)
- Geolocation data (city/region level) derived from IP address
Information from Third Parties
- Data from advertising platforms (Facebook, Google) to improve targeting and measure campaign effectiveness
- Referral information if you arrive at our site from a partner or affiliate link
How We Use Your Information
We use personal information for the following purposes:
Service Delivery: Scheduling appointments, providing physical therapy and medical massage services, and managing your care
Communications: Sending appointment confirmations, reminders, follow-up care instructions, and responding to inquiries
Marketing: Sending promotional emails and SMS messages about our services, offers, and updates — only where you have given consent
Analytics & Improvement: Understanding how our website is used, identifying technical issues, and improving user experience
Advertising: Measuring the effectiveness of our advertising campaigns on platforms such as Facebook and Google, and delivering relevant ads
Legal Compliance: Meeting our obligations under applicable law, including HIPAA, billing regulations, and record retention requirements
Fraud Prevention: Protecting the security of our services and detecting fraudulent or unauthorized activity
Tracking Technologies
Facebook Pixel
We use the Meta (Facebook) Pixel, a piece of code placed on our website that allows us to measure the effectiveness of our Facebook advertising by understanding the actions people take on our website. The Pixel collects data about your visit and may connect that data with your Facebook account to help us deliver more relevant ads. You can learn more about Facebook's data practices and opt-out options at facebook.com/privacy/policy.
Google Analytics & Google Ads Tracking
We use Google Analytics to analyze website traffic and understand user behavior. We may also use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Google may collect information such as your IP address, browser type, and pages visited. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout. To opt out of Google Ads personalization, visit adssettings.google.com.
Cookies
We use cookies (small text files stored on your device) and similar tracking technologies to:
- Remember your preferences and session information
- Enable third-party analytics and advertising tools
- Measure site performance and identify errors
You can manage cookie preferences through your browser settings. Disabling cookies may limit some functionality of our website.
Important: We take reasonable steps to avoid sending sensitive health information (such as treatment details or diagnoses) to third-party advertising platforms. However, visiting pages such as service pages or booking forms may be tracked by these tools. If you are concerned about the privacy of your visit, you may use your browser's private/incognito mode or opt out of tracking as described above.
SMS & Email Communications
Text Message (SMS) Communications
By providing your mobile phone number and opting in, you consent to receive text messages from Bodyin Gear. We may send:
- Transactional / Non-Promotional: Appointment confirmations, reminders, rescheduling notices, intake form links, and post-visit follow-ups
- Promotional: Special offers, service announcements, seasonal promotions, and referral incentives
Message frequency varies. Transactional messages are sent as needed in connection with your appointments. Promotional messages may be sent up to 4 times per month. Message and data rates may apply.
To opt out of SMS messages, reply STOP to any text message you receive from us at any time. You will receive a confirmation message, and no further texts will be sent, except as required by law. To re-subscribe, reply START. For help, reply HELP or contact us at the information below.
We do not share your mobile phone number with third parties for their own marketing purposes.
Email Communications
If you provide your email address, we may send:
- Transactional / Non-Promotional: Appointment confirmations and reminders, intake documents, receipts, and care-related communications
- Promotional: Newsletters, service updates, health tips, and offers related to our services
To opt out of promotional emails, click the "Unsubscribe" link in the footer of any promotional email. Unsubscribing from marketing emails will not affect transactional communications related to your appointments or care.
Information Sharing
We do not sell your personal information. We may share your information in the following limited circumstances:
Service Providers
We share information with trusted vendors who help us operate our business, including scheduling software providers, payment processors, email service providers, SMS platforms, and website hosting services. These vendors are contractually required to protect your information and use it only for the services they provide to us.
Advertising Platforms
As described in the Tracking Technologies section, we share limited behavioral data with Meta (Facebook) and Google to measure advertising effectiveness and deliver relevant ads. This data is shared under each platform's data processing terms.
Healthcare Partners
With your consent, or as permitted by HIPAA, we may share relevant health information with other treating healthcare providers, referring physicians, or insurance carriers as necessary to provide and coordinate your care.
Legal Requirements
We may disclose your information where required by law, regulation, court order, or government request, or where we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of our clients or staff.
Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and secure third-party service agreements.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information and encourage you to use caution when sharing sensitive details online.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, to comply with applicable legal obligations (including healthcare record retention laws), resolve disputes, and enforce our agreements.
Healthcare and treatment records are retained in accordance with applicable state and federal requirements, which may require retention for a minimum of several years. When information is no longer needed, we securely delete or anonymize it.
Your Rights & Choices
Depending on your location and applicable law, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal retention obligations
- Opt-Out of Marketing: Unsubscribe from promotional SMS and email communications at any time
- Opt-Out of Tracking: Use browser settings, the Google Analytics opt-out tool, or Facebook's ad settings to limit tracking
- Data Portability: Where applicable, request that your data be provided in a portable format
To exercise any of these rights, please contact us using the information in the Contact section below.
California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know about categories of personal information collected, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact us as described below.
Children's Privacy
Our website and online services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through our website. If you are a parent or guardian and believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete that information. Services for minors must be arranged through a parent or legal guardian who is responsible for providing consent on the minor's behalf.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you by email or a prominent notice on our website. Your continued use of our website or services after any changes become effective constitutes your acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:
- Website: bodyingear.com
- Email: bodyingear@gmail.com
For questions specifically about the privacy of your health information under HIPAA, please refer to our Notice of Privacy Practices, available upon request at our office.
Disclaimer: This Privacy Policy is provided for informational purposes and does not constitute legal advice. Bodyin Gear recommends consulting with a qualified attorney to ensure full compliance with applicable federal and state privacy laws, including HIPAA, CCPA, and CAN-SPAM, as your specific circumstances may require.